6 Top Analysts Upgrade Booking Holdings Inc. Price Targets
6 raises inside 7 days
Price targets move in herds, which is exactly why a cluster of raises inside a week is worth separating from a single analyst changing their mind. Here is who moved, by how much, and what the people inside the company were doing at the same time.
| Analyst | New target | Upside % |
|---|---|---|
| Brian Pitz | $245.00 | +45.2% |
| Eric Sheridan | $175.00 | +3.7% |
| Ken Gawrelski | $179.00 | +6.1% |
| Lloyd Walmsley | $205.00 | +21.5% |
| Matthew Cost | $200.00 | +18.5% |
| Shyam Patil | $200.00 | +18.5% |
The upgrades
6 analysts raised targets on BKNG in the last 7 days, the most recent on November 4th, 2026.
The new targets run from $175.00 to $245.00, against a share price of $168.72.
A target is a published opinion with a number attached. It commits the analyst to something checkable, which is more than most commentary does.
| Analyst | New target | Upside % |
|---|---|---|
| Brian Pitz | $245.00 | +45.2% |
| Eric Sheridan | $175.00 | +3.7% |
| Ken Gawrelski | $179.00 | +6.1% |
| Lloyd Walmsley | $205.00 | +21.5% |
| Matthew Cost | $200.00 | +18.5% |
| Shyam Patil | $200.00 | +18.5% |
What insiders did over the same period
Over six months the filings record $0 of open-market buying and $11.09 million of selling by company insiders.
Insiders were net sellers, which puts their money on the other side of the upgrades. Sales can be scheduled under a 10b5-1 plan and are not necessarily a view on value.
Analysts publish opinions; insiders publish transactions. When the two disagree it is worth knowing which one has money behind it.
- October 15th, 2026sellPisano Paulo · Other$244,590Form 4
- September 15th, 2026sellPisano Paulo · Other$259,530Form 4
- September 1st, 2026sellMYLOD ROBERT J JR · Director$200,000Form 4
- August 31st, 2026sellPisano Paulo · Other$610,440Form 4
- August 17th, 2026sellWITTMAN VANESSA AMES · Director$79,125Form 4
- August 17th, 2026sellMILLONES PETER J · Other$1.91 millionForm 4
- August 17th, 2026sellMILLONES PETER J · Other$2.54 millionForm 4
- August 17th, 2026sellMILLONES PETER J · Other$542,688Form 4
- August 17th, 2026sellMILLONES PETER J · Other$1.80 millionForm 4
- August 17th, 2026sellMILLONES PETER J · Other$1.05 millionForm 4
- August 17th, 2026sellMILLONES PETER J · Other$1.09 millionForm 4
- August 17th, 2026sellMILLONES PETER J · Other$766,458Form 4
- October 15th, 2026sellPisano Paulo · Other$244,590Form 4
- September 15th, 2026sellPisano Paulo · Other$259,530Form 4
- September 1st, 2026sellMYLOD ROBERT J JR · Director$200,000Form 4
- August 31st, 2026sellPisano Paulo · Other$610,440Form 4
- August 17th, 2026sellWITTMAN VANESSA AMES · Director$79,125Form 4
- August 17th, 2026sellMILLONES PETER J · Other$1.91 millionForm 4
- August 17th, 2026sellMILLONES PETER J · Other$2.54 millionForm 4
- August 17th, 2026sellMILLONES PETER J · Other$542,688Form 4
- August 17th, 2026sellMILLONES PETER J · Other$1.80 millionForm 4
- August 17th, 2026sellMILLONES PETER J · Other$1.05 millionForm 4
- August 17th, 2026sellMILLONES PETER J · Other$1.09 millionForm 4
- August 17th, 2026sellMILLONES PETER J · Other$766,458Form 4
The bottom line
A wave of raises tells you sentiment moved. The filings tell you whether anyone inside the building agreed. Not investment advice. Summarized from public SEC Form 4 and congressional disclosure data and analyst ratings data.