SpaceX~$1TSpaceX~$1T
Insider Buying
Subscribe
← All insights
Analyst Upgrades

6 Top Analysts Upgrade AMAZON COM INC Price Targets

6 raises inside 7 days

Last updated: October 30, 2026, 12:25 PM ET· AMZN profile

Price targets move in herds, which is exactly why a cluster of raises inside a week is worth separating from a single analyst changing their mind. Here is who moved, by how much, and what the people inside the company were doing at the same time.

The data
AnalystNew targetUpside %
Eric Sheridan$370.00+51.8%
Gil Luria$250.00+2.5%
Josh Beck$250.00+2.5%
Justin Patterson$345.00+41.5%
Lloyd Walmsley$335.00+37.4%
Stephen Ju$348.00+42.7%
Source: Published analyst price targets · InsiderBuying.com

The upgrades

6 analysts raised targets on AMZN in the last 7 days, the most recent on October 30th, 2026.

The new targets run from $250.00 to $370.00, against a share price of $243.79.

A target is a published opinion with a number attached. It commits the analyst to something checkable, which is more than most commentary does.

The data
AnalystNew targetUpside %
Eric Sheridan$370.00+51.8%
Gil Luria$250.00+2.5%
Josh Beck$250.00+2.5%
Justin Patterson$345.00+41.5%
Lloyd Walmsley$335.00+37.4%
Stephen Ju$348.00+42.7%
Source: Published analyst price targets · InsiderBuying.com

What insiders did over the same period

Over six months the filings record $0 of open-market buying and $9.45 million of selling by company insiders.

Insiders were net sellers, which puts their money on the other side of the upgrades. Sales can be scheduled under a 10b5-1 plan and are not necessarily a view on value.

Analysts publish opinions; insiders publish transactions. When the two disagree it is worth knowing which one has money behind it.

The filings
  • October 1st, 2026sellHerrington Douglas J · CEO$251,500Form 4
  • September 1st, 2026sellHerrington Douglas J · CEO$254,770Form 4
  • August 24th, 2026sellZapolsky David · Other$2.40 millionForm 4
  • August 21st, 2026sellReynolds Shelley · Other$173,992Form 4
  • August 21st, 2026sellReynolds Shelley · Other$201,693Form 4
  • August 21st, 2026sellReynolds Shelley · Other$231,169Form 4
  • August 21st, 2026sellJassy Andrew R · CEO$823,657Form 4
  • August 21st, 2026sellJassy Andrew R · CEO$1.93 millionForm 4
  • August 21st, 2026sellJassy Andrew R · CEO$1.95 millionForm 4
  • August 21st, 2026sellJassy Andrew R · CEO$471,571Form 4
  • August 21st, 2026sellZapolsky David · Other$293,265Form 4
  • August 21st, 2026sellZapolsky David · Other$460,889Form 4
Source: SEC Form 4 filings · InsiderBuying.com
The filings
  • October 1st, 2026sellHerrington Douglas J · CEO$251,500Form 4
  • September 1st, 2026sellHerrington Douglas J · CEO$254,770Form 4
  • August 24th, 2026sellZapolsky David · Other$2.40 millionForm 4
  • August 21st, 2026sellReynolds Shelley · Other$173,992Form 4
  • August 21st, 2026sellReynolds Shelley · Other$201,693Form 4
  • August 21st, 2026sellReynolds Shelley · Other$231,169Form 4
  • August 21st, 2026sellJassy Andrew R · CEO$823,657Form 4
  • August 21st, 2026sellJassy Andrew R · CEO$1.93 millionForm 4
  • August 21st, 2026sellJassy Andrew R · CEO$1.95 millionForm 4
  • August 21st, 2026sellJassy Andrew R · CEO$471,571Form 4
  • August 21st, 2026sellZapolsky David · Other$293,265Form 4
  • August 21st, 2026sellZapolsky David · Other$460,889Form 4
Source: SEC Form 4 filings · InsiderBuying.com

The bottom line

A wave of raises tells you sentiment moved. The filings tell you whether anyone inside the building agreed. Not investment advice. Summarized from public SEC Form 4 and congressional disclosure data and analyst ratings data.

AMZN Analyst Price Target Upgrades | InsiderBuying