SpaceX~$1TSpaceX~$1T
Insider Buying
Subscribe
All stock lists
SBH

Sally Beauty Holdings, Inc. (New York Stock Exchange:SBH)

US · Delayed Price · Currency is USD
Consumer Cyclical · Specialty Retail
$18.41-$0.81 (-4.21%)
 
Market cap
$1.67B
Insider Score
Health Score
Analyst consensus
Listed since
Nov 17, 2006
Market Cap$1.67B+25.4%
Revenue (ttm)$3.73B+0.9%
Net Income$200.08M+2.1%
EPS$2.03+7.4%
Shares Out90.73M
PE Ratio8.77
Forward PE7.51
Dividendn/a
Ex-Dividend Daten/a
Volume1,682,267
Open$19.26
Previous Close$19.22
Day's Range$18.37 - $19.29
52-Week Range$11.54 - $21.06
Beta1.09
AnalystsHold
Price Target$22.00(+19.50%)
Earnings DateFeb 8, 2027

About SBH

Sally Beauty Holdings, Inc. functions as a specialized vendor and distributor of professional beauty products. The company’s operations are divided into two main business units: Sally Beauty Supply and Beauty Systems Group. The Sally Beauty Supply division provides a diverse range of beauty items, including hair coloring agents, haircare solutions, skincare, nail care products, and styling appliances, serving a broad customer base that includes individual consumers, salons, and salon professionals. This segment features merchandise from popular external brands such as Wella, Clairol, OPI, Conair, and L'Oreal, in addition to its proprietary label offerings. In contrast, the Beauty Systems Group segment focuses on supplying professional-grade beauty essentials, like hair color, haircare treatments, skin and nail care, and styling tools, directly to salons and professional beauticians. This is achieved through its specialized professional stores, online platforms, a dedicated sales force, and franchised outlets operating under the Armstrong McCall brand. This segment also carries a selection of prominent third-party brands, including Paul Mitchell, Wella, Matrix, Schwarzkopf, Kenra, Goldwell, Joico, and Olaplex. By September 30, 2021, the company's extensive network included 4,777 stores, with 134 of these being franchised. These establishments are located across the United States, Puerto Rico, Canada, Mexico, Chile, Peru, the United Kingdom, Ireland, Belgium, France, the Netherlands, Spain, and Germany. Furthermore, Sally Beauty Holdings distributes its products through various channels such as full-service and exclusive distributors, open-line distributors, direct sales initiatives, and large salon retail locations. Established in 1964, the company's corporate headquarters are situated in Denton, Texas.

Address
7900 Windrose Avenue, Plano, TX, 75024, US
Market Cap
1.67 billion
Employees
27,000
Industrial Classification
Specialty Retail

What Are Insiders Doing?

Open-market buy / sell balanceNet Selling
Sold
$1.00M
Bought
$0

View the trades behind this meter — each links to its SEC Form 4 →

Open-market Form 4 purchases (code P) vs sales (code S) on file for this company. Grants, option exercises and tax withholdings are excluded. Informational only.

Analyst consensus

Hold
1 Buy0 Hold1 SellAvg target $20.00 (+8.6%)

2 firms rating SBH in the last 3 months, one vote each. Issuer-paid research is not counted.

Financial Health Score
Sound
From SBH’s reported statements · Q3 2026 (trailing 12 months)

Next catalysts

1 Day
-4.21%
5 Days
+0.33%
1 Month
+17.79%
6 Months
+47.28%
1 Year
+25.41%

$SBH stock is featured in our Insider Score Rankings, and Insider Trades datasets.

→ All Stock Lists

Recently reported changes in SBH holdings by institutional investors

Scanning latest 13F filings…

Latest 0 13F filings · Source: SEC EDGAR

View all institutional owners →

Insider Trading

Quarterly net insider trading by SBH's directors and management

Net Shares Purchased by Insiders−50k−25k02025Q42026Q12026Q22026Q32026Q4

Source: SEC EDGAR (Form 4)

Corporate Lobbying

SBH Estimated quarterly lobbying spending

Source: U.S. Senate LDA

SBH Revenue by Segment or Geography

SBH's latest filing doesn't break out revenue by segment.

Source: SEC EDGAR (10-Q/10-K)

U.S. Patents

New SBH patent grants

Loading patent grants…

Source: USPTO Open Data Portal

Government Contracts

Estimated quarterly amount awarded to SBH from public contracts

Source: USAspending.gov

Top ETF Holders

ETFs with the largest estimated holdings in SBH

IJRiShares Core S&P Small-Cap ETF$108.86M
AVUVAvantis U.S. Small Cap Value ETF$66.86M
VTIVanguard Morningstar Total Stock Market ETF$50.06M
IWMiShares Russell 2000 ETF$48.07M
DFSVU.S. Small Cap Value Portfolio ETF Class Shares$35.60M
VBVanguard Morningstar Small-Cap ETF$34.62M

Estimated from each fund’s disclosed top holdings × AUM

Bull Case vs Bear Case

AI-generated from SBH’s recent data — informational, not investment advice

Generating analysis…

What’s Behind the Score

Insider Activity
48% of score
0
Analyst Ratings
32% of score
79
News & Sentiment
20% of score
62

News check: Q2 earnings analysis, product innovation momentum, and strategic partnerships (Dallas Cowboys) offset recent trading questions; mixed but constructive coverage.

Recent Insider Activity

Buys
0
Sells
1
Buy Value
$0
Distinct Buyers
0

Frequently Asked Questions

Disclaimer — Informational only — not investment advice. Insider transaction data is sourced from SEC Form 4 filings; market data from public feeds and may be delayed. The Insider Score is a proprietary score for research purposes and does not predict future performance. Always do your own research.