Vera Bradley, Inc. (NASDAQ:VRA)
| Market Cap | 189.35M+180.8% |
| Revenue (ttm) | 274.49M-6.3% |
| Net Income | -10.03M+89.8% |
| EPS | -0.37+89.6% |
| Shares Out | 28.69M |
| PE Ratio | n/a |
| Forward PE | 60.00 |
| Dividend | n/a |
| Ex-Dividend Date | n/a |
| Volume | 485,142 |
| Open | 6.47 |
| Previous Close | 6.64 |
| Day's Range | 6.30 - 6.73 |
| 52-Week Range | 1.39 - 6.75 |
| Beta | 1.50 |
| Analysts | Hold |
| Price Target | n/a |
| Earnings Date | Dec 10, 2026 |
2 qualifying trades · 1 insider · $60.20K bought in the last 90 days
Vera Bradley, Inc. Stock Analysis — InsiderScore
See top-rated InsiderScore stocks ›Vera Bradley, Inc. scored higher than 78% of companies evaluated by InsiderBuying, and ranked 22nd out of 75 stocks in the consumer discretionary sector.
Scores are percentile-ranked against every company we scored that day, with extra weight given to the size and conviction of each purchase and the seniority of the buyer.
Insiders at Vera Bradley, Inc. bought $60.2K of stock across 2 purchases in the last 90 days, the largest of them $50.2K.
The average purchase added about 100% to the buyer's existing holding. Doubling a stake earns full marks here; topping up an already large position earns very little.
1 of these purchases was made by someone who held no stock at all beforehand — going from nothing to a position is the strongest form of this signal.
This category carries 35% of the Insider Score.
About VRA
Vera Bradley, Inc., including its affiliated companies, specializes in the design, manufacturing, and sale of a diverse range of women's products, such as handbags, travel gear, various fashion and home accessories, and gifts. The company's operations are structured into three main divisions: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. Under the Vera Bradley brand, the product catalog is extensive, featuring numerous bag types like totes, crossbody bags, satchels, clutches, backpacks, baby bags, and lunch bags. The accessories line includes wallets, wristlets, eyeglass cases, scarves, and technology-related items. For travel, they provide rolling luggage, cosmetic organizers, various packing accessories, and larger duffel or weekend bags. Their home collection encompasses throw blankets, beach towels, comforters, and drinkware like mugs and tumblers. Additionally, they offer apparel and footwear such as sleepwear, different shoe styles, cotton face masks, outerwear, socks, and scarves. The company also handles stationery, merchandising, freight services, licensing, and gift card breakage services. Through its Pura Vida segment, Vera Bradley offers an assortment of jewelry, including bracelets, rings, and necklaces. Vera Bradley branded merchandise is distributed directly to consumers via its 70 full-line stores and 75 factory outlet stores across the United States (as of January 29, 2022). Sales also occur through its official website, verabradley.com, an associated online outlet site, and an annual outlet event in Fort Wayne, Indiana. Indirectly, these products are available at approximately 1,800 specialty retail locations, department stores, national accounts, third-party e-commerce platforms, inventory liquidators, and through licensing agreements. Pura Vida branded goods are sold via wholesale partnerships and dedicated online portals, including puravidabracelets.com, puravidabracelets.eu, and puravidabracelets.ca. Vera Bradley, Inc. was established in 1982 and maintains its corporate headquarters in Roanoke, Indiana.
What Are Insiders Doing?
View the trades behind this meter — each links to its SEC Form 4 →
Open-market Form 4 purchases (code P) vs sales (code S) on file for this company. Grants, option exercises and tax withholdings are excluded. Informational only.
Next catalysts
- Dec 10, 2026Earnings report
Ask Barron about VRA
$VRA stock is featured in our Insider Score Rankings, and Insider Trades datasets.
→ All Stock ListsRecently reported changes in VRA holdings by institutional investors
Latest 0 13F filings · Source: SEC EDGAR
View all institutional owners →Insider Trading
Quarterly net insider trading by VRA's directors and management
Source: SEC EDGAR (Form 4)
Corporate Lobbying
VRA Estimated quarterly lobbying spending
Source: U.S. Senate LDA
VRA Revenue by Segment
| Segment | Revenue | % of All |
|---|---|---|
| Direct Segment | $65.38M | 45.62% |
| Bags | $36.38M | 25.39% |
| Travel | $16.82M | 11.73% |
| Accessories | $9.61M | 6.70% |
| Indirect Segment | $6.27M | 4.38% |
| Home | $4.65M | 3.24% |
| Other | $2.93M | 2.05% |
| Apparel/Footwear | $1.26M | 0.88% |
As of: Q3 2026 (Aug 1, 2026) · Source: SEC EDGAR (10-Q)
U.S. Patents
New VRA patent grants
Source: USPTO Open Data Portal
Government Contracts
Estimated quarterly amount awarded to VRA from public contracts
Source: USAspending.gov
Top ETF Holders
ETFs with the largest estimated holdings in VRA
| ETF | Est. Holding Size |
|---|---|
| AVUVAvantis U.S. Small Cap Value ETF | $3.60M |
| VTIVanguard Morningstar Total Stock Market ETF | $2.68M |
| DFSVU.S. Small Cap Value Portfolio ETF Class Shares | $1.44M |
| DFASDimensional - US Small Cap ETF | $1.15M |
| VXFVanguard Extended Market ETF | $1.04M |
| BSVOEA Bridgeway Omni Small-Cap Value ETF | $590.00K |
Estimated from each fund’s disclosed top holdings × AUM
VRA Insider Score
Our composite score: insider buying, sector, volume, tone & dilution
Bull Case vs Bear Case
AI-generated from VRA’s recent data — informational, not investment advice
Insider Score
Our 0–100 Insider Score and the signals behind it.
Consumer Discretionary: ranks #23 of 76 scored Consumer Discretionary stocks · sector average 70.7
What’s Behind the Score
News check: Vera Bradley featured in analyst lists highlighting positive price momentum and trend-investing appeal, suggesting moderately bullish sentiment despite limited concrete news.
Recent Insider Activity
Insider Score Trend Over Time
+6.7 since Sep 30Composite Insider Score (0–100) recomputed on each scoring run from live SEC Form 4 data.