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Playboy, Inc. (PLBY)

NASDAQ: PLBY · Real-Time Price · USD
0.98-0.04 (-3.82%)
 
Market Cap113.76M-33.5%
Revenue (ttm)n/a-18.2%
Net Incomen/a+100.4%
EPSn/a+100.9%
Shares Out115.97M
PE Ration/a
Forward PEn/a
Dividendn/a
Ex-Dividend Daten/a
Volume411,384
Open1.02
Previous Close1.02
Day's Range0.96 - 1.02
52-Week Range0.96 - 2.75
Betan/a
AnalystsBuy
Price Target12.63(+1187.46%)
Earnings Daten/a
-3.92% (1D)
No price history available.
Insider Score
––Not scored
PLBY Insider Score

Insiders filed in the last 90 days, but none of those trades qualified for scoring — round-trip buys and filings whose price is far off the market are excluded.

About PLBY

Playboy, Inc. operates as a pleasure and leisure company in the United States, Australia, China, the United Kingdom, and internationally. The company operates through two segments: Direct-to-Consumer and Licensing. It offers sexual wellness products, such as lingerie, bedroom accessories, intimacy products, and other adult products; apparel and accessories products; and beauty and grooming products, such as skincare, haircare, bath and body, cosmetics, and fragrance. The company also owns and operates digital commerce retail platforms, such as playboy.com under license agreements; Honey Birdette retail stores; and collaborates with nightlife, hospitality, digital casino, and online gaming industries. In addition, it licenses Playboy name, Rabbit Head Design, and other trademarks and related properties; and programming content to cable television operators and direct-to-home satellite television operators. Further, the company business covers the subscription sale of playboyplus.com and playboy.tv, which are online content platforms. It offers its products under its flagship brand Playboy. The company was formerly known as PLBY Group, Inc. and changed its name to Playboy, Inc. in June 2025. Playboy, Inc. is headquartered in Los Angeles, California.

Address
10960 Wilshire Boulevard, Los Angeles, CA, 90024, United States
Market Cap
114 million
Employees
199
Industrial Classification
Apparel Manufacturing

What Are Insiders Doing?

Open-market buy / sell balanceNet Selling
Sold
$6.44M
Bought
$0

View the trades behind this meter — each links to its SEC Form 4 →

Open-market Form 4 purchases (code P) vs sales (code S) on file for this company. Grants, option exercises and tax withholdings are excluded. Informational only.

1 Day
-5.51%
5 Days
-5.51%
1 Month
-18.32%
6 Months
-39.00%
1 Year
-33.53%

$PLBY stock is featured in our Insider Score Rankings, and Insider Trades datasets.

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Recently reported changes in PLBY holdings by institutional investors

Scanning latest 13F filings…

Latest 0 13F filings · Source: SEC EDGAR

View all institutional owners →

Insider Trading

Quarterly net insider trading by PLBY's directors and management

Net Shares Purchased by Insiders−7M−3.5M02025Q42026Q12026Q22026Q32026Q4

Source: SEC EDGAR (Form 4)

Corporate Lobbying

PLBY Estimated quarterly lobbying spending

Source: U.S. Senate LDA

PLBY Revenue by Segment or Geography

$93.35MTotal
SegmentRevenue% of All
Point in time$19.68M21.09%
Consumer products$19.68M21.08%
Direct-to-Consumer$19.49M20.88%
Over time$11.53M12.35%
Trademark licensing$11.17M11.97%
Licensing$11.17M11.97%
Digital subscriptions and products$364.00K0.39%
All Other$255.00K0.27%
Events and sponsorships$5.00K0.01%

As of: Q2 2026 (Jun 30, 2026) · Source: SEC EDGAR (10-Q)

U.S. Patents

New PLBY patent grants

Loading patent grants…

Source: USPTO Open Data Portal

Government Contracts

Estimated quarterly amount awarded to PLBY from public contracts

Source: USAspending.gov

Top ETF Holders

ETFs with the largest estimated holdings in PLBY

ETFEst. Holding Size
VTIVanguard Morningstar Total Stock Market ETF$2.60M
IWMiShares Russell 2000 ETF$1.22M
VXFVanguard Extended Market ETF$941.95K
IWOiShares Russell 2000 Growth ETF$496.24K
VTWOVanguard Russell 2000 ETF$395.53K
IWCiShares Micro-Cap ETF$200.44K

Estimated from each fund’s disclosed top holdings × AUM

PLBY Insider Score

Our composite score: insider buying, sector, volume, tone & dilution

Members only

The live Insider Score for PLBY is included with Insider Access.

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Bull Case vs Bear Case

AI-generated from PLBY’s recent data — informational, not investment advice

Generating analysis…

Insider Score

Our 0–100 Insider Score and the signals behind it.

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Recent Insider Activity

Buys
0
Sells
23
Buy Value
$0
Distinct Buyers
0

Frequently Asked Questions

Disclaimer — Informational only — not investment advice. Insider transaction data is sourced from SEC Form 4 filings; market data from public feeds and may be delayed. The Insider Score is a proprietary score for research purposes and does not predict future performance. Always do your own research.