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Baozun Inc. (NASDAQ:BZUN)

CN · Delayed Price · Currency is USD
3.08-0.01 (-0.49%)
 
Market Cap178.78M-23.9%
Revenue (ttm)10.44B+8.0%
Net Income-135.55M+26.7%
EPS-2.37+24.3%
Shares Out58.14M
PE Ration/a
Forward PE0.54
Dividendn/a
Ex-Dividend Daten/a
Volume146,958
Open2.94
Previous Close3.09
Day's Range2.86 - 3.08
52-Week Range2.07 - 4.25
Beta0.51
AnalystsBuy
Price Target3.80(+23.58%)
Earnings DateDec 1, 2026
Insider Score
/ 100
BZUN Insider Score

Baozun Inc. has a live Insider Score.

Scored on 8 qualifying trades from 2 insiders in the last 90 days.

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About BZUN

Baozun Inc., operating through its network of subsidiaries, provides a comprehensive suite of digital commerce services to brand partners across the People's Republic of China. The company's extensive offerings include establishing and integrating IT infrastructure, designing and launching online retail platforms, managing daily store operations, executing visual merchandising and promotional campaigns, providing dedicated customer support, and overseeing logistics such as warehousing and order fulfillment. Baozun caters to brands in a wide array of sectors, including apparel and accessories, household appliances, consumer electronics, home goods and furnishings, food and health products, beauty and cosmetics, fast-moving consumer goods (FMCG), mother and baby products, and the automotive industry. Founded in 2007, the enterprise was initially known as Baozun Cayman Inc. before adopting its current name, Baozun Inc., in March 2015. Its global headquarters are located in Shanghai, China.

Address
No. 1-9, West Jiangchang Road, Shanghai, SH, 200436, CN
Market Cap
179 million
Employees
6,626
Industrial Classification
Specialty Retail

What Are Insiders Doing?

Open-market buy / sell balanceNet Buying
Sold
$0
Bought
$893.28K

View the trades behind this meter — each links to its SEC Form 4 →

Open-market Form 4 purchases (code P) vs sales (code S) on file for this company. Grants, option exercises and tax withholdings are excluded. Informational only.

1 Day
-0.49%
5 Days
+2.16%
1 Month
+1.82%
6 Months
+46.43%
1 Year
-23.89%

$BZUN stock is featured in our Insider Score Rankings, and Insider Trades datasets.

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Recently reported changes in BZUN holdings by institutional investors

Scanning latest 13F filings…

Latest 0 13F filings · Source: SEC EDGAR

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Insider Trading

Quarterly net insider trading by BZUN's directors and management

Net Shares Purchased by Insiders−300k−150k02025Q32025Q42026Q12026Q22026Q3

Source: SEC EDGAR (Form 4)

Corporate Lobbying

BZUN Estimated quarterly lobbying spending

Source: U.S. Senate LDA

U.S. Patents

New BZUN patent grants

Loading patent grants…

Source: USPTO Open Data Portal

Government Contracts

Estimated quarterly amount awarded to BZUN from public contracts

Source: USAspending.gov

Top ETF Holders

ETFs with the largest estimated holdings in BZUN

ETFEst. Holding Size
AVDVAvantis International Small Cap Value ETF$699.00K
DFEMDimensional - Emerging Markets Core Equity 2 ETF$196.89K
EWXState Street SPDR S&P Emerging Markets Small Cap ETF$188.22K
DFAEDimensional - Emerging Core Equity Market ETF$153.18K
APIEActivePassive International Equity ETF$151.65K
XBUYAmplify International Online Retail ETF$93.35K

Estimated from each fund’s disclosed top holdings × AUM

BZUN Insider Score

Our composite score: insider buying, sector, volume, tone & dilution

Members only

The live Insider Score for BZUN is included with Insider Access.

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Bull Case vs Bear Case

AI-generated from BZUN’s recent data — informational, not investment advice

Generating analysis…

Insider Score

Our 0–100 Insider Score and the signals behind it.

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Recent Insider Activity

Buys
29
Sells
0
Buy Value
$893.28K
Distinct Buyers
2

Frequently Asked Questions

Disclaimer — Informational only — not investment advice. Insider transaction data is sourced from SEC Form 4 filings; market data from public feeds and may be delayed. The Insider Score is a proprietary score for research purposes and does not predict future performance. Always do your own research.