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Bread Financial Holdings, Inc. (New York Stock Exchange:BFH)
US · Delayed Price · Currency is USD
Also listed: 0HCR.L, ADS, BFHIVFinancial Services · Financial - Credit Services
101.72+1.83 (+1.83%)
Market cap
$3.91B
Insider Score
Analyst consensus
Listed since
Jun 7, 2001
Website
Insider Score
/ 100
BFH Insider Score
BREAD FINANCIAL HOLDINGS, INC. has a live Insider Score.
Scored on 1 qualifying trade from 1 insider in the last 90 days.
BFH Stock Insider Trading Activity
BFH stock’s insider trading shows 2 purchases for an estimated $62.05K and 4 sales on the open market for an estimated $1.63M by company insiders over the last 6 months.
Not enough price history.
Insider Trading Activity (Form 4 Filings)
An insider trade occurs when an individual that has non-public information about a company buys or sells shares of that company’s stock. Examples of insiders include a company’s executive officers (CEO, CFO, COO), its board of directors, and its major shareholders. Insiders are required to submit their trading activity to the SEC through Form 4 filings.
Scored window · last 90 days1 qualifying buy1 insider$1.72K bought— these are the numbers in the rankings table; the full history below shows every filing (buys, sells and older activity).
| Insider | Action | Shares | Avg Cost | Total | Δ Holdings | Held After | Date | Grade | Form 4 |
|---|---|---|---|---|---|---|---|---|---|
| Gerspach John C Director | Award | 704 | — | — | 1.4% | 50,278 | Oct 15, 2026 | — | Form 4 |
| McCarthy Dennis James Other | Buy | 16 | $108.14 | $1.72K | 0.1% | 29,546 | Sep 14, 2026 | DFirst BuyExec Buy | Form 4 |
| Lakhwara Praniti Director | Sell | 2,802 | $106.12 | $297.35K | 38.6% | 4,458 | Jul 28, 2026 | — | Form 4 |
| Gerspach John C Director | Award | 730 | — | — | 1.5% | 49,574 | Jul 15, 2026 | — | Form 4 |
| Fawcett John J. Director | Award | 1,638 | — | — | 14.9% | 12,638 | Jun 15, 2026 | — | Form 4 |
| St Clair Joyce Director | Award | 1,638 | — | — | 16.9% | 11,307 | Jun 15, 2026 | — | Form 4 |
| THERIAULT TIMOTHY J Director | Award | 1,638 | — | — | 6.4% | 27,384 | Jun 15, 2026 | — | Form 4 |
| TURNEY SHAREN J Director | Award | 1,638 | — | — | 7.6% | 23,174 | Jun 15, 2026 | — | Form 4 |
| Gerspach John C Director | Award | 1,638 | — | — | 3.5% | 48,844 | Jun 15, 2026 | — | Form 4 |
| Tucker Laurie Anne Director | Award | 1,638 | — | — | 4.8% | 35,459 | Jun 15, 2026 | — | Form 4 |
| Natarajan Rajesh Director | Award | 1,638 | — | — | 8.3% | 21,442 | Jun 15, 2026 | — | Form 4 |
| Lakhwara Praniti Director | Award | 1,638 | — | — | 29.1% | 7,260 | Jun 15, 2026 | — | Form 4 |
| Andretta Ralph J CEO | Sell | 12,500 | $89.17 | $1.11M | 2.1% | 583,241 | May 29, 2026 | — | Form 4 |
| Andretta Ralph J CEO | Sell | 1,000 | $89.57 | $89.57K | 0.2% | 582,241 | May 29, 2026 | — | Form 4 |
| Andretta Ralph J CEO | Sell | 1,500 | $88.23 | $132.34K | 0.3% | 595,741 | May 29, 2026 | — | Form 4 |
| Fawcett John J. Director | Buy | 698 | $86.43 | $60.33K | 6.8% | 11,000 | May 21, 2026 | DFirst Buy | Form 4 |
| BALLOU ROGER H Director | Sell | 9,687 | $90.32 | $874.93K | 24.4% | 30,079 | Apr 24, 2026 | — | Form 4 |
| Gerspach John C Director | Award | 483 | — | — | 1.0% | 47,206 | Apr 15, 2026 | — | Form 4 |
| BALLOU ROGER H Director | Gift | 1,351 | — | — | 3.3% | 39,766 | Feb 19, 2026 | — | Form 4 |
| Campbell Jonathan Bryan Other | Tax withheld | 1,310 | $73.74 | $96.60K | 3.4% | 37,149 | Feb 18, 2026 | — | Form 4 |
| Driscoll Allegra S Other | Tax withheld | 2,564 | $73.74 | $189.07K | 4.1% | 59,968 | Feb 18, 2026 | — | Form 4 |
| Andretta Ralph J CEO | Tax withheld | 5,326 | $73.74 | $392.74K | 0.9% | 597,241 | Feb 18, 2026 | — | Form 4 |
| McConnaughey Tammy M Other | Tax withheld | 1,606 | $73.74 | $118.43K | 1.3% | 123,320 | Feb 18, 2026 | — | Form 4 |
| Greer Valerie E Other | Tax withheld | 2,003 | $73.74 | $147.70K | 1.3% | 155,352 | Feb 18, 2026 | — | Form 4 |
| Beberman Perry S CFO | Tax withheld | 2,014 | $73.74 | $148.51K | 1.6% | 121,570 | Feb 18, 2026 | — | Form 4 |
| Motes Joseph L III Other | Tax withheld | 1,470 | $73.74 | $108.40K | 1.1% | 129,617 | Feb 18, 2026 | — | Form 4 |
| McConnaughey Tammy M Other | Award | 7,898 | — | — | 6.6% | 126,956 | Feb 17, 2026 | — | Form 4 |
What these mean— the action is the SEC’s own Form 4 transaction code. Only a buy or a sell is an open-market trade; the rest are transfers, awards and exercises, which is why they carry no price.
- Buy (P) — Open-market or private purchase
- Sell (S) — Open-market or private sale
- Award (A) — Grant or award from the company, not a purchase
- Tax withheld (F) — Shares withheld to pay tax or an exercise price
- Gift (G) — Bona fide gift
Disclaimer — Informational only — not investment advice. Insider transaction data is sourced from SEC Form 4 filings; market data from public feeds and may be delayed. The Insider Score is a proprietary score for research purposes and does not predict future performance. Always do your own research.